DAWN · INTELLIGENT DATA MANAGEMENT
A data manager that works for you.
Most small businesses can’t hire a data manager. Dawn is what you’d get if you could: someone who looks at your spreadsheets and systems, works out what’s wrong, fixes it, and keeps it fixed. Except it’s software, it’s available at nine on a Sunday, and it gets better at the job every time it does it.
Where Dawn is today
In build, and running on real data in my own work. It isn’t on sale yet and I won’t put a date on it I can’t keep. If you’d like to be first in the queue, or you have a data problem you’d like it pointed at, leave your details below.
What Dawn will do first
Clean and transform. Fix the spreadsheet, standardise the columns, de-duplicate, reshape it for the system it’s going into.
Host your data properly. A real database instead of a shared drive, kept by Dawn, with your data staying yours.
Analytics and dashboards. The numbers you actually run the business on, kept up to date without anyone re-building them.
Capture. Forms that put data in the right shape from the start, so there’s nothing to fix later.
How it works
Drop a file into the chat or connect a source you already have. Dawn reads it cold and tells you what it found, before it assumes anything.
Bring your data
In plain English. Ghost, the intelligence inside Dawn, works out what the job needs, proposes a fix and shows its working. You confirm, or ask for something different.
Say what you need
Dawn does the job, and remembers how
The fix runs. If it’s something you’ll need again, save it as a process and run it on a schedule. Next month’s report does itself.
Join the early list
No newsletter, no drip campaign. I’ll email you when there’s something to see and when Dawn is ready to buy. If you have a data problem you’d like it pointed at, say so and I’ll come back to you.

